About Us
Fastlane Media was born from a lifelong passion for cars and creativity. Founder Jordan Gri grew up surrounded by the automotive world — his father, a skilled bodyman, was racing drag cars even before Jordan was born. From a young age, Jordan was drawn to both the artistry and adrenaline of motorsports, spending countless hours sketching cars and capturing them through photography. In 2015, he launched East Coast Boys, a motorsports lifestyle brand that connected car enthusiasts across the region. This venture soon led him into the printing world, where he founded East Coast Solutions Printing & Design, specializing in custom apparel and graphics. Combining his background in printing, his creative eye for design, and his deep-rooted love for racing, Jordan created Fastlane Media — a brand dedicated to bringing the world of motorsports to life through high-impact visuals, photography, apparel, and media production.
Name: Jordan Gri
Hometown: Moncton, New Brunswick, Canada
Age: 33
Education: Self-taught in Graphic Design, Photography & Printing — 15+ years of hands-on experience
Family: Proud father, close with his parents John and Sherry, and sister Karah; shares life and creative projects with his partner Erica
Pets: None
Vehicles: Nissan 240SX and a 1984 Monte Carlo currently being built for drag racing
Interests Other Than Art: Deeply passionate about cars, drag racing, and motorsports culture; enjoys hiking, off-grid adventures, and working on creative projects; has a strong interest in spirituality, consciousness, and ancient wisdom
Favorite Drink: Monster Energy — the white ones
Quote to Live By: “Everything happens for a reason.”
What Are The Tools Of Your Trade?
An array of Computers, Adobe Photoshop and Illustrator, Wacom Tablet, Pen and Paper. My Canon 80D and DJI Mini 2 4K for taking my own images and video. My IPad for viewing with customers and potential clients, this tablet is one of my best accessories.
When Did You Decide You Were Destined To Be An Artist?
For Jordan Gri, the realization that he was destined to be an artist came early in life. Growing up in a family deeply connected to cars and craftsmanship, creativity was always part of his world. His father’s work as a bodyman and passion for building and racing drag cars sparked Jordan’s fascination with design and detail from a young age. He spent countless hours sketching cars, experimenting with color and form, and later teaching himself photography and digital art. Over time, he realized that art wasn’t just something he enjoyed — it was how he expressed his identity and connected with others who shared his love for motorsports and visual storytelling. That moment of clarity came when his creative projects began inspiring and resonating with people around him — that’s when Jordan knew art wasn’t just a hobby, it was his purpose.
How Long Have You Been An Artist?
Jordan Gri has been an artist for over 15 years. His journey began in his early teens, sketching cars and experimenting with design long before turning it into a career. Over the years, he evolved from pencil drawings and photography to advanced digital artwork, printing, and branding. What started as a passion quickly grew into a full-fledged creative path — blending art, design, and motorsports into everything he does today through ventures like East Coast Solutions Printing & Design and Fastlane Media.
Was The Path To Success Easy For You?
For Jordan Gri, the path to success was anything but easy — but every challenge played a part in shaping who he is today. Building a career around creativity, cars, and entrepreneurship took years of dedication, late nights, and learning through trial and error. From starting small with sketches and photography to running multiple businesses in printing, design, and media, Jordan faced countless obstacles along the way — financial hurdles, technical setbacks, and the constant pressure to keep evolving. But through perseverance, passion, and a relentless drive to create, he turned those challenges into motivation. Every setback became a lesson, and every project a step closer to the vision he had since he was a kid — to live a life built around art, cars, and creativity.
What Makes You Different From Other Shirt Artists?
What makes Jordan Gri different from other shirt artists is the unique blend of passion, precision, and purpose behind everything he creates. He doesn’t just design shirts — he builds stories around cars, teams, and personalities. With over 15 years of experience in graphic design, printing, photography, and motorsports, Jordan brings a deep understanding of both the creative and technical sides of apparel design. His background in car culture gives his artwork authenticity that resonates with racers and enthusiasts alike. Every design is hand-crafted with attention to detail — from custom vector illustrations to color-accurate DTF prints — ensuring each piece feels personal, not mass-produced. What truly sets him apart is that he lives the lifestyle he designs for; Fastlane Media isn’t just a brand — it’s a reflection of the world he’s grown up in, where art and horsepower collide.
Who Were Your Influence's In Artwork For Drag Racing?
For Jordan Gri, the biggest artistic influences in drag racing came from the bold, high-energy nitro shirts he saw as a kid at NHRA events. Those shirts were more than just merch — they were rolling pieces of art that captured the intensity, color, and chaos of the drag strip. The wild illustrations, roaring engines, flames, and motion-packed graphics left a lasting impression on him. As a young fan walking through the pits, seeing legends like John Force, Don “The Snake” Prudhomme, and Tony Schumacher with shirts that looked like comic book covers made him realize how powerful design could be in telling a racing story. The mix of art and adrenaline stuck with him, inspiring his own style years later. Today, that same energy — the smell of nitro, the sound of engines, and the visual power of those vintage drag racing shirts — continues to fuel Jordan’s creativity and shape the artistic direction behind Fastlane Media.
